The infamous food that saved Taco Bell’s finances from inflation
When Taco Bell took Mexican pizza off the menu in 2020, there was mass internet hysteria, and the chain’s CEO, Mark King, received a fair share of hate mail (via Fortune). Still recovering from the pandemic, the chain decided to accommodate customer wishes and bring back this beloved menu item for six months. Instead, supplies for the Mexican pizza ran out in just over a month as it was seven times more popular than it had ever been before. One particularly avid fan of the chain’s pizza ordered 180 at a time (via NY Post).
There’s no shortage of love for Mexican pizza, and it’s reflected in the chain’s bottom line. The late-night restaurant was again the best-performing restaurant in the Yum Brands portfolio with 8% same-store sales growth in Q2 2022, which is at least partially attributed to the return of Mexican pizza ( via Nation’s Restaurant News). The brand also saw the number of its loyalty program members increase by 10%, as they were the first to purchase this coveted menu item. As a result, the CEO of Taco Bell announced the best news about Mexican pizza: it will become a permanent menu item starting mid-September (per Fortune).